Dear Friends:
When the going gets tough, the tough hold it together, and the tougher will thrive. That’s the big takeaway from distributors’ continuing response to COVID-19.
TUG conducted an initial survey in May, to find out how members were responding to the initial phase of the pandemic, then repeated the same survey in July. The results point to a smart, resilient industry that adapted fast, stepped up to meet an unprecedented challenge, and went above and beyond minimum requirements to protect staff and customer safety while keeping essential goods flowing.
The July snapshot showed the depth of those changes, and the grit and professionalism that TUG members brought to the situation. Some key highlights include:
The July results also showed distributors laying the foundations for future growth, with 47% selling new products specifically related to the pandemic, business travel restrictions beginning to relax, and 74% of the companies with an online presence reporting steady or growing eCommerce sales. And many of the respondents pointed to TUG as a key factor in their success.
“Continue to do what you’ve been doing with an active webinar agenda—thank you for being a great resource,” one member said.
“Keep the channels of communication open for the membership,” another distributor told us. “We do rely on each other for insight, shared experiences, and general camaraderie. Whether we realize it or not, we need the interaction more during this time of ‘stay apart’."
Those comments and many others like them hit home for me. Partly because they align with my own experience over the spring and summer. But also because they reflect the deliberate strategy the TUG Board introduced in the early weeks of the pandemic.
Even then, we knew the best value we could offer was the same that we always bring to the table—that this community is always about members helping members.
We’ve always said TUG is the place to bring your toughest question, knowing you’ll probably find someone who already has it figured out. The only difference with COVID-19 is that the issues are bigger and the stakes are higher. With TUG Connects 365 in place and our webinar series going strong, it’s never been easier to find the answers you need.
And so many of you have been stepping up. The incredibly high level of response to both surveys told me that, in spite of long hours and hectic days, you saw the value of contributing your knowledge and data to your professional community. Now, we have survey results that every one of us can use to benchmark our own companies’ pandemic strategies.
Many of you have been asking what to expect when TUG Connects convenes early next year. The Board is monitoring the situation, trying to cope with the same uncertainty you expressed in the survey when we asked about 2021 travel plans.
But one thing is sure—the show will go on, even if it’s too soon to say whether TUG Connects 2021 will take place face-to-face, virtually, or as a hybrid of both. It’ll take some time to sort out the details, but you can count on the quality education and networking that you always take away from TUG conferences.